This one’s long, but it cuts to the heart of what I think it means to be a scientist, to do science and what you can do to make your scientific career easier. So, if you’re still trying to make it in academia, read on…

I’ve spent the last 2 years trying to answer ONE question we’ve all been asking for the last decade: why the hell is being an academic so fucking hard?

Not just the, ‘I can’t get my paper published’ hard, but HARD. Hard on you. Hard on your relationships. Hard on your bank balance. Hard on your career. Hard on your mental health.

I’ve watched, listened and read as much as possible. I’ve taken it apart and put it back together. I’ve talked and talked and talked.

My conclusion?

What’s happening to young academics ALL comes back to communication. If you REALLY want to build a career in modern academia, if you want it to be less hard, you HAVE to fix your communication.

The problem is that the first step in fixing your communication is also the hardest. You have to change your attitude towards communicating. You have to find a way to understand and accept that your communication can be fixed in a way that works for you.

This has become our focus. Our clients come to us wanting websites, but they never know why they want a website, or what they want that website to achieve. Addressing this by setting clear goals and articulating their work in simple messages is critical.

If you need to talk to someone who’s been there, someone who knows exactly what they’d do differently if they had their time again, someone who’s already spent the time figuring it out, and someone who’s already helped other young academics fix their broken communication and make their careers easier, now you can.