Brian Gilger is one of the world’s leading ophthalmologists. His lab does two things: applied research into eye conditions & treatments in horses; and, drug development, including clinical trials, for human and animal ophthalmology.
Frustrated with his existing website, Brian wanted to establish a new hub for his communication activities. This meant making a site that catered to two diverse audiences: horse owners and pharmaceutical companies. We worked with Brian to build The Gilger Lab.
We worked with his university photographer, the talented John Joyner, for imagery support, while Virginia wrote much of the content, using Brian’s project proposals. I created a new logo and brought it all together.
Now, Brian plans to draft a communication strategy and begin engaging with his audiences on social media. As always with our work, this will be linked back to the specific goals he has for his lab.