Academia is uncertain.
You’re busy writing, teaching and supervising.
You’re under pressure to communicate, but it feels like extra work.
There’s 3 reasons why you’re suffering:
- you’ve been told lies about why you should communicate;
- your uni can’t really help; and,
- nobody’s shown you how.
So, you’re not communicating. You don’t have a profile. Your website is boring, outdated or non-existent. You’re definitely not leveraging social media.
It’s frustrating, disappointing and embarrassing. In 2017, it’s ridiculous.
The worst part? It’s costing you papers, grants and graduations.
Fortunately, there’s a solution.